Privacy Notice

Who we are

Option Estates Ltd ("we", "us") is the data controller for the personal data described here. We are registered in England and Wales, company number 15783733, at 119a Friar Gate, Derby, DE1 1EX. We are registered with the Information Commissioner's Office, reference ZB714826.

What we collect

Identity and contact details: name, address, email address, phone number and date of birth.
Financial details needed for a transaction or tenancy, such as bank details, mortgage details and credit history.
Property details: the address, type, value and other details of a property you want to sell, let or buy.
Transaction records: the sales and tenancies you are involved in with us.
Identity documents we must check under the Money Laundering Regulations 2017. See our anti-money laundering policy.
Website enquiries: what you type into our forms, the page you sent it from and when.

How we use it, and why

To provide our sales, lettings and management services, because we have a contract with you or you have asked us to take steps before one.
To reply to an enquiry or book a valuation you have asked for, because you have asked us to.
To meet legal duties, including anti-money laundering checks, tenancy deposit rules and record keeping.
To run and improve our business, where our legitimate interests are not outweighed by your rights.
To send you marketing, only where you have agreed. You can stop it at any time.

Option Finance, our sister company

Option Finance Ltd is a mortgage broker owned by the same person as Option Estates. We only pass your details to Option Finance if you tick the box on our form asking for a mortgage check or a buy to let review, or you ask us to in another way. Option Finance then becomes responsible for that data and will give you its own privacy notice.

Option Estates and Option Finance are owned by the same person. If you choose to use Option Finance, we will tell you in writing about any fee or benefit either company receives before you go ahead.

Who else sees your data

Service providers who run systems for us, such as our website host, our email provider and our property software. They only use your data to provide that service to us.
Other parties to your sale or tenancy, such as solicitors, buyers, sellers, landlords and tenants, as far as the transaction needs.
Referencing and identity check providers, deposit protection schemes and property portals, where your sale or tenancy needs them.
Legal and regulatory bodies, where the law requires it or to resolve a dispute.
Professional advisers such as accountants, insurers and lawyers.
Google, if you accept analytics cookies on this website. Google Analytics tells us which pages people visit and how they found us. It does not tell us who you are. See our cookie page.

We do not sell or rent your personal data.

How long we keep it

We keep your data for as long as we need it for the purpose we collected it for, including legal, accounting and reporting requirements. Typically we keep it for at least five years after our business relationship ends.

Your rights

You can ask us to give you a copy of your data, correct it, delete it, restrict how we use it, object to how we use it, or move it to another organisation. Some rights have limits, for example where the law says we must keep records. Contact us using the details above.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Keeping your data safe

We use technical and organisational measures to protect your data, including encrypted connections to this website.

Changes to this notice

We update this notice when how we use data changes. The date below shows the last update.

Last updated: October 2026.